AI helps to work out whether you’re looking for a specific programme or want to explore a topic. It can also group results by theme and give these groups a title. All the programmes displayed come from the ARTE catalogue: AI does not create or modify content, nor does it decide what is included in the catalogue.
Like any automated system, it can make mistakes. Safeguards are in place, in particular to regulate the tone of the suggested titles. If AI isn’t working or is responding too slowly, the search automatically displays a standard list of results ranked by relevance.